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"You gave the best presentation"

... is actually one of the worst things that a prospect can tell you when you are in a competitive sale.

Because if the best thing that the prospect tells you is that your presentation was "the best", then what didn't he tell you? What wouldn't he tell you? What was he afraid to tell you?

You are losing

Prospects lie to us all of the time. Sales people generally have the reputation of being dishonest and willing to say anything true or untrue to get a deal. Frankly, I think that most salespeople are honest and want to sell the right way.

A wise friend of mine said to me many years ago:

"More lying comes from the other side of the table than comes from ours."

Prospects always want something for nothing

They want proposals.

They want demos.

They want 5 references...

in their industry,
with the same number of employees,
serving the same customers as they do.

But when you ask how they will make their decision...

"Show us your demo, and we'll let you know what we think"

... all you get are vague non-answers.

Show-up and throw-up no longer works

Walking into your prospect's office and telling him all of the reasons why he should buy your product doesn't work. Prospects hate it, and they bad-mouth you for it saying you talked too much. Yet, when you show up at their office they still ask you to do it!

Corporate selling is different. You have a limited number of prospects that you can sell to in your territory. Screw up a few times and there goes your year - or maybe even your job.

Sales management just makes it worse

Sales managers forget what it is like to be a sales rep. The good ones will mentor you on how to become a great sales person. Unfortunately, the good ones are rare. Too often we hear the same old "sales motivation":

"What are you doing in the office? You should be out making sales calls!"

"More face-time - that's what you need to make more sales."

"Get out on the street and pound the pavement."

Unfortunately, their answer is almost always the same: If you want to sell more, you have to sell more.

Well this is both true and a lie.

Yes you can make more sales calls, and you may close more deals by doing so.

Or you may not.

If making more and more and more sales calls was the answer, then wouldn't you already be recognized as the top sales person in your company?

Business has changed

Corporations are cutting budgets and laying people off every day, in every industry, all over the world. While sales has never been "easy", it has now become really hard. You have to talk to the right person, say the right thing, and ask the right questions - at just the right time - or you're dead.

Prospects can't help themselves

Buying attitudes are deeply ingrained. Most people buy thousands of things in a lifetime, but never sell anything. So everyone knows how to buy. And we expect salespeople to serve us.

Years of socially conditioned buying habits causes both prospects AND sales people to unknowingly follow the same rule. And that rule is that the prospect is in control.

The problem for sales professionals though is that we are not retail sales clerks. We don't have hours and hours of time sitting around our store to show people all of the features of our product and then say "have a nice day".

It doesn't have to be like this

You can't afford to waste time with prospects who want free education, who want to be shown your product's capabilities without giving you access to the decision-maker, who want references to call even though they haven't made a commitment to buy from you.

"I can now cut the crap and get down to business"

 

I did not believe that your program would really help me but within one week things were different. My view of all prospects was altered forever. I now understand just how much their PAIN is important and how much they really NEED the saving we offer. I can now (pardon my expression) cut the crap and get down to business.

Selling at a corporate level can be completely different. Without your program I would never have had the understanding that I do to succeed in this business. Thank you for sharing your knowledge and success.

-Angel Hill. Canada
Contract Energy Sales

 

Change Your Attitude and Change Your Techniques

Becoming a mid-six-figure sales rep is not as hard as you might think.

You will need to change some of your attitudes about buying and selling and learn a few new techniques.

  1. You need to be able to use questions to stir up buying emotions.
  2. You need to be able to bond with anyone - no matter how different they seem.
  3. You need a strategy to maximize your selling time on the winnable deals.
  4. You need to be comfortable securing commitments early and often.
  5. You need to be able to get prospects to pursue you and reveal their budgets.

The bottom line is that you have to be able to close a high percentage of the deals you work on AND you have to spend your time working on only the best deals if you want to make the most money as a commissioned sales rep.

I recently ran a series of five salesclasses by teleconference designed to help you rapidly acquire these new sales skills and shift your attitude. These five salesclasses are available to you right now on Compact Disc & RealAudio as the Persuasive Selling Skills Audio Program.

"Gave me a brand new perspective on my profession and helped my sales enormously."

I checked out the Sandler System and Brian Tracy's set from our sales department. I gathered good information from them for the most part but that smarmy sales thing was still an element of both methods. I had listened to sales tapes in the past and they all seemed to contain that icky, but what was beginning to seem almost necessary, line of manipulative junk.

It just made me cringe and I had never heard a sales tape or CD that did not have that ingredient. Not until my boss, sent out an email recommending I listen to you. Your approach sounded so fresh and bullshit free that I really couldn't wait to get your material.

It not only did not have one single speck of that creepy slick element it gave me a brand new perspective on my profession. I started seeing that what I was providing was valuable and in some instances necessary for my merchants.

So, now I am approaching things from a less needy frame of mind and it has helped my sales enormously. I am your biggest fan!

-Patty Driscoll. Omaha, Nebraska
Senior Sales Consultant, First National Merchant Solutions

Here is an overview of what you will learn in the Persuasive Selling Skills Audio Program:

Propel Your Sales Forward Faster by Learning How to Uncover and Leverage Your Prospect's Personal Emotions, Wants and Desires

Persuasive Questioning Techniques Audio CD
Ø Learn the four-question-model that gives you the power to direct your prospect's attention and stir their emotions. This model will bring focus and structure to what is probably hit and miss questioning for you today. Learn this, and you will be able to either create an emotionally motivated prospect or qualify the deal as no-win every time.
Ø Discover the one questioning technique that keeps the you in control of the sales call. You will always know that you are moving towards a close, or that you need to change tactics or walk from the deal.
Ø How to greatly reduce or even eliminate the pressure you feel to perform on a sales call. You'll be amazed at the power of this simple attitude change. You will want to cry for not having discovered this sooner.
Ø How to get prospects to solve their objection themselves. This may sound impossible, but it really is not. Handling objections is old-school, stressful, and hard work. The only person who can overcome an objection is the prospect.
Ø Learn the simple principles underlying why people buy or don't buy. When you know how people are motivated, you will know how and whether you can motivate your prospect to buy from you.

"Since using your techniques, I have been a much more productive sales rep in terms of sales closed while maintaining more control over my calls, thus effectively reducing my stress level."

I had been trying to imitate the way our top sales reps talk to our potential clients, and I discovered their methods mirror your concepts.

Our product is high tech software which can be tricky to explain to potential clients. Customers include small entrepreneurs along with Fortune 1000 companies, so we get a variety of inquiries daily ranging from "What is it?" to "I'm ready to buy, send me the contract!".

-Suzanne Montgomery. Toledo, Ohio
Software Sales Account Executive

Persuasive Questioning Techniques CD

Click to Order Persuasive Selling Skills Audio Program

Increase Both the Number of People You Can Sell to and Your Chances of Persuading Them by Learning How to Get Rapport Fast With a Wider Range of People

Seductive Rapport Skills Audio CD
Ø How to use sensory language to influence the thoughts and emotions of others. Learn how to decode what someone else is feeling and how they are thinking. Be able to communicate with them in a manner that causes them to like you naturally.
Ø Learn how to recognize when you have deep rapport. You will be able judge whether what you are doing is working or not as you are doing it. This monitoring ability will help you to be in rapport more of the time with more of your prospects.
Ø Why getting rapport is not enough. Unless you know how to recognize true rapport, and how to lead your prospect beyond this, you could find yourself agreeing with why your customer shouldn't buy from you. Sometimes this is OK, but other times you are just buying into their objections.

Seductive Rapport Skills CD

Click to Order Persuasive Selling Skills Audio Program

Spend More Time Selling and Closing Highly Qualified Prospects By Learning How to Profile and Identify the Customers That are Most Likely to Buy From You

Strategic Customer Profiling Audio CD
Ø Sell more with the same effort. Change your focus to selling only to the prospects that you can win. Learn how to recognize loser deals that you should walk from early.
Ø Learn a simple tool and the strategies for deciding whether and how to compete in competitive deals. I'll go through how to use this tool step-by-step so that you can set one up for yourself right away.
Ø Why prediction of your competition's strategy and tactics can inflict serious damage that they may never know you caused.
Ø WARNING: Not knowing what sales strategy you are competing with can cost you the deal. Most sales reps only know one basic sales strategy to use - I give you 4 to choose from.

"I took my current prospecting criteria and revamped it. I could see the results immediately."

 

When I listened to "Strategic Customer Profiling", it had so many ideas that I could use for my prospecting. I really liked that Shamus used a real life situation and interspersed it with tips and ideas on how to improve the situation.

After listening, I took my current prospecting criteria and revamped it. I could see the results immediately. I am more confident, positive, and passionate about my job. I now know when I am talking to the right people and companies.

-Sabrina. Sunnyvale, California
Software Sales Professional

Strategic Customer Profiling CD

Click to Order Persuasive Selling Skills Audio Program

Stop Prospects from Wasting Your Time with Requests for Free Demos, Free Proposals, and Free Consulting by Learning How Get Commitments for Your Efforts

Get Commitments First Audio CD
Ø Learn how to close upwards of 90% of your deals. You'll feel great about yourself, you'll have more money in your pocket, and you'll walk away with confidence from the unwinnable deals.
Ø How to avoid discounting. Price discounting can be eliminated entirely or reduced to a nominal level (you may choose to offer discounts to experienced buyers that need the ego win). If you do discount, it will be your decision.
Ø Why closing first prevents you from damaging your hard-earned rapport and credibility in the final stages of the sale. Traditional closing techniques attempt to pressure, manipulate, and cajole a prospect into making a favorable decision.

"My closing ratio is over 90%."

 

You have really helped my confidence with clients. My closing ratio is over 90%. It has skyrocketed since I learned your techniques.

There is no more wasting of time. Now I only work with clients who have money and time.

-Daniel Waldschmidt. Woodbridge, Virginia
HVAC Sales Professional

Get Commitments First CD

Click to Order Persuasive Selling Skills Audio Program

Get Your Prospects to Want to Be Sold by Learning How to Reverse the Sale and Get Your Prospects to Trust Your Advice

Pressure Free Selling Audio CD
Ø How to get prospects to sell themselves. The easiest sales are the ones where the prospect has already sold herself on why she must buy your product. There is a technique for helping the prospect get to this point when it hasn't naturally occurred prior to your meeting.
Ø Discover the single most powerful technique in selling. Closing sales is easier and more fun when you master this technique. You will recognize this technique from common dating habits and you will wonder why you never applied it to your selling.
Ø Learn how to get prospects to reveal their budgets. When you know how to get prospects to show you their budget, you will know up front if they are worth your valuable selling time.

Pressure Free Selling CD

Click to Order Persuasive Selling Skills Audio Program

 

It's Like Attending a Sales Seminar From Your Desk or Car

With nearly 6 hours of recorded salesclasses, listening to the Persuasive Selling Skills Audio Program is like taking an all-day sales seminar on sales persuasion.

Here's What's Included This Unique Audio Program

This in-depth audio program gives you a multitude of powerful advantages. You get everything I've covered above, plus more in the Persuasive Selling Skills Audio Program:

The Persuasive Selling Skills Audio Salesclasses

  1. Persuasive Questioning Techniques Salesclass - 75 mins - 16 CD Tracks.
  2. Seductive Rapport Skills Salesclass - 76 mins - 13 CD Tracks.
  3. Strategic Customer Profiling Salesclass - 72 mins - 14 CD Tracks.
  4. Get Commitments First Salesclass - 63 mins - 8 CD Tracks.
  5. Pressure Free Selling Salesclass - 62 mins - 8 CD Tracks.

The Persuasive Selling Skills CDs plus RealAudios Program includes:

It's Easy To Get All Of This

Getting all of this couldn't be easier. The cost of the Persuasive Selling Skills Audio Program is just $297.00.

Click to Order the Persuasive Selling Skills Audio Program Right Now...

With the Persuasive Selling Skills Audio Program, you can listen to these salesclasses anywhere, anytime, anyplace. You get immediate access to the downloadable MP3 audio recordings so you can begin listening to your first salesclass just minutes from now (while we ship your CDs to you). And you'll get all of the notes, exercises, and my hassle-free 12-month money-back guarantee.

I Know What You Are Thinking...

"Isn't this just the same old sales trainer stuff being rehashed again?"

In a word... NO.

In fact one of my new customers, Kevin Korody, emailed me just before purchasing his Persuasive Selling Skills CDs to ask this very question:

"I assume your course is different than the usual Brian Tracy/Tom Hopkins stuff? I took a Brian Tracy seminar a couple of years ago, and while it was ok, I think that a lot of the techniques are things that most prospects have heard before. They already know you’re trying to "sell" them and can often get turned off if you’re using techniques they’ve heard 100 times before."

1 week later, I received another email from Kevin, 4 days after he received his Persuasive Selling Skills CDs in the mail:

“I wish I had saved the money I had spent awhile back on a Brian Tracy workshop and ordered your CDs instead!”

Hi Shamus,

I received the CDs. All I can say is wow! I wish I had saved the money I had spent awhile back on a Brian Tracy workshop and ordered your CDs instead!

Kevin Korody
Sales Recruiter
National Services Medical Staffing
Chicago, Illinois

 

The ideas you are about to learn in the Persuasive Selling Skills Audio Program are different. And they will change the way you sell.

What's Really Important

Even though the price is extremely reasonable (less than the cost of dinner out for two at a posh restaurant in a major city), here's what's really important. If this audio program was just another bunch of pump you up motivational feel good stories, then it wouldn't be worth my cost to ship it to you.

But if you can increase your closing ratio, close more deals, and keep you self-respect while you sell, what's that actually worth to you?

I can't put an exact dollar figure on that for you - only you can. I can say this though: at $297.00 for the Persuasive Selling Skills CDs plus RealAudios Program, this could very well be the best deal and the best investment you'll make in your sales career.

Get The Persuasive Selling Skills Audio Program

To get going and on developing the skills and attitude that will increase your sales, here are four easy ways to order:

1. Click the link below now to order with our secure server:

Click to Order Persuasive Selling Skills Audio Program

2. Or call my 24 hour secure order line in California direct from anywhere in the world:

Phone Orders: (415) 738-7633

3. Or print out the linked order form above and fax it to my office:

Fax Orders: (415) 738-7637

4. Or print out the linked order form above and mail to my office with a check or money order made payable to Industrial EGO Sales:

Industrial EGO Sales
578 Sutton Way, Suite 212
Grass Valley, California 95945, USA

I'm Going To Make This Even Easier
Put The Risk Entirely On Me

Now in case you have any doubts or concerns whatsoever, I want to make this a no-brainer for you. I completely guarantee that if you listen to these audios and put the ideas and techniques into practice, you will see a dramatic increase in your sales.

I am 100% confident in this audio program. So here's what I invite you to do. Use this audio program for one full year with no risk whatsoever on your part. If you are ever unhappy with this audio program for any reason, I will promptly send you a check refunding every dollar you invested. The risk is completely on me.

Believe it or not, I even have a testimonial from someone who asked for a refund to prove to you that I honor my gurantee...

"I can't express how much I appreciate your honesty and understanding."

Thank you very much for refunding my money so fast! I have enjoyed doing business with you, and should my next job require your sales expertise, I will be sure to contact you.

It was unfortunate that I no longer needed the CDs due to my career changes, but you made the entire refund process so easy! Normally, returning something is such a huge hassle, and I can't express how much I appreciate your honesty and understanding. Thank you again!

-Amy Wong
Riverside, California

 

So get started right now on maximizing your sales while the other guys are still trying to figure out how to work a 20-hour sales day.

Sincerely,

Chief EGO Officer
Industrial EGO Sales

P.S. Less than 10 minutes from now you can be learning the skills that put you in control to close more sales and have a blast doing it. If you don't like the program for any reason, I'll happily refund your money. Click below and order now.

Click to Order Persuasive Selling Skills Audio Program

© 1999-2007 Shamus Brown, All Rights Reserved.
Phone: (415) 738-7633 - Pacific Time Zone.
www.Persuasive-Sales-Skills.com

 

 

 

 

 

 

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All sales tips are original articles written by Shamus Brown covering such topics as...
  • Persuasive Selling
  • Motivation & Confidence
  • Cold Calling & Prospecting
  • Sales Presentations
  • Executive Selling
  • Competitive Selling
"These are once again some just great articles that you are writing there and I look forward to getting your articles every week."
Daniel Waldschmidt
Litigation Svcs. Sales Rep
Washington, D.C.

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